The agency that tells you when (not) to use AI.
Most agencies are paid to say yes. We rank your AI use cases by expected return, kill the bad ideas in writing, build only what our assessment expects to pay off, and hand you a system your team owns.
30 minutes, directly with the founder. You leave with a first verdict, whatever it is.
The AI industry has
a truth problem.
Everyone in this market is paid to say yes. So the one question that matters, "is this even worth doing?", never gets asked before the invoice. And when a project does get built, it usually dies because the team never adopts it.
It starts with understanding,
not with a sale.
Before anything, we diagnose your real situation: your use cases and your team's readiness. That diagnosis decides the shape of the work, and whether this offer is even the right one for you.
If, during the free call, your situation is already clear, we skip straight to the work. We won't bill you for a step you don't need. We decide that together, not you alone.
- 01Free verdict call30 minutes with the founder. We decide together whether a deeper audit is needed.
- 02The audit (if needed)A short, focused diagnosis. Your map before anyone builds or trains.
- 03The missionWe start the work, scoped to what the diagnosis actually found.
We say no in writing,
with the reasoning.
Three verdicts from our assessment framework, so you know exactly what you're buying: judgment, not enthusiasm.
A support chatbot for a low-volume inbox
A team handling a handful of tickets a day will spend more maintaining the bot than answering the emails. Fix the template library first; revisit AI when volume justifies it.
Reason: cost exceeds hours savedDrafting proposals and quotes from existing data
High volume, structured inputs, measurable hours per document. This is where AI pays for itself fastest in a mid-market company, if the team is trained to use it.
Reason: high frequency, measurable returnReplacing client conversations with AI agents
In a business built on relationships, an AI voice on a client call risks more revenue than it saves in hours. Automate the prep and the follow-up, keep the human in the call.
Reason: relationship risk outweighs savingsIllustrative verdicts. Yours will depend on your volumes, your tools and your team, which is exactly what the assessment exists to establish.
The AI Verdict Sprint.
Three weeks inside your operations. We map where your teams lose time, rank every AI opportunity by expected return, kill the bad ideas in writing, and hand you a clear, costed plan of what to automate and the skills your team needs to run it.
The price depends on the size of your operations, so it's quoted in full on the verdict call, before any work begins. You'll never discover a cost after saying yes. This is a serious three-week engagement built for mid-market operations, not a quick fix.
- Your workflows mapped, your AI use cases ranked by ROI
- A ranked recommendation: what to automate first, and what to leave alone, in writing
- The upskilling your team needs to run it, mapped out
- A costed roadmap for what comes next, if anything does
The verdict guarantee. If the sprint finds no use case worth your money, we say so in the final report, and the second half of the fee is waived. Honesty is in the contract, not just on the website.
Start with the free verdict callFrom first call to a system
your team actually uses.
Verdict call
Free, 30 minutes, with the founder. If the honest answer is no, it ends here and costs you nothing.
Verdict Sprint
Three weeks to map your operations, rank the use cases, kill the bad ones, and lay out what to automate and the upskilling it will take.
Build
The exact system your case needs: documented, integrated with your tools, running in production.
Adoption
We train the people who will use it, measure real usage, and support the team until the new habit holds. The 80% others skip.
Autonomy
Your team runs and extends the system on their own. Deployed, documented, fully yours.
The three lines
we won't cross.
We don't sell AI for its own sake
If the assessment shows an automation won't return clearly, we stop and tell you, in writing.
We don't lock you in
No proprietary code, no black boxes. Your team owns, runs and extends 100% of the system.
We don't deliver 100-page decks
Theory doesn't change behaviour. You get a working system, a trained team, and a straight yes or no on the rest.
The questions everyone
asks us anyway.
Why would an AI agency tell me not to use AI?
How much does the Verdict Sprint cost?
We're not a technical company. Is that a problem?
What happens if you find nothing worth automating?
Who actually does the work?
Let's find out if AI is even worth it for you.
- Bring one pain point, or just the sense that AI should be helping and isn't yet
- Get a first verdict on your idea: go, no-go, or not yet, with the reasoning
- If the answer is no, you keep your budget and you know exactly why
NB: This call gives you a straight answer, not a sales pitch. If AI isn't worth it for you yet, we say so.
30 minutes. Directly with the founder.
No commitment. An honest answer either way.
Book my verdict call Usually available within the week.Team not fluent with AI yet?
Automation only sticks if people use it. Our Training & Adoption practice builds the skills first, on your real work, so the system you build gets used.